Traditional Asian diets = low in meat and high in vegetables. But, due to emerging middle class, especially in China, there has been an increase in more meat and fast food.
During 1990s: China's annual meat consumption per capita increased tenfold from 5 ->50kg.
By 2015: China = world's biggest market for processed food
Physical environment impacted at local and global scale.
Livestock farming = new focus of Asian agriculture, bringing a steep rise in emissions of methane.
Crops imported from globally to feed China's farm animals.
Vast tracts of Amazonian rainforest have been cleared to make way for cattle ranching and soybeancultivation.
Chinese gov is mindful of the fact that food demands will continue to increase as more escape poverty so they have embarked on a land acquisition programme in poorer countries e.g Cuba and Kazakhstan.
Rising affluence puts pressure on particular plant and animal species if use or consumption is culturally linked with social prestige.
China: Shark fin soup = expensive dish traditionally consumed at weddings by those who can afford it.
Rising incomes = number sharks killed worldwide to meet growing demand has doubled.