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Social influence
Conformity
Explanations for conformity
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Subdecks (2)
AO3 - NSI
AQA A-level Psychology > Paper 1 > Social influence > Conformity > Explanations for conformity
2 cards
AO3 - ISI
AQA A-level Psychology > Paper 1 > Social influence > Conformity > Explanations for conformity
2 cards
Cards (18)
Who developed the two-process theory, stating the two reasons people conform?
Deutsch
and
Gerard
What did Deustsch and Gerard produce?
The
two-process
theory
What is the two-process theory based on?
The need to be
right
& the need to be
liked
What are the two explanations for conformity?
Informational social influence
,
normative social influence
What does ISI lead to?
Internalisation
When is ISI likely to happen?
New
situations, where there's
ambiguity
or
crisis
situations
ISI
Informational social influence
NSI
Normative social influence
What type of process is ISI?
Cognitive
What is ISI about?
Who has the
better information
- we want to be
right
What is NSI about?
Norms
- where we want to be
liked
What type of process is NSI?
Emotional
What does NSI lead to?
Compliance
When does NSI happen?
Situations where we fear
rejection
, we want
social approval
See all 18 cards