Explanations for conformity

• Who developed the two-process theory, stating the two reasons people conform?

  Deutsch and Gerard
• What did Deustsch and Gerard produce?

  The two-process theory
• What is the two-process theory based on?

  The need to be right & the need to be liked
• What are the two explanations for conformity?

  Informational social influence, normative social influence
• What does ISI lead to?

  Internalisation
• When is ISI likely to happen?

  New situations, where there's ambiguity or crisis situations
• ISI

  Informational social influence
• NSI

  Normative social influence
• What type of process is ISI?

  Cognitive
• What is ISI about?

  Who has the better information - we want to be right
• What is NSI about?

  Norms - where we want to be liked
• What type of process is NSI?

  Emotional
• What does NSI lead to?

  Compliance
• When does NSI happen?

  Situations where we fear rejection, we want social approval