A public activity by an individual or group that promotes and seeks to address a societal matter
Developmental Communication
An approach that includes the exchange of information processes which promotes social development
Developmental Communication encourages members of the community to recognize, inform, and suggest matters involving social issues
Recognized Universal Advocacies
Advocacy against Poverty
Advocacy against EnvironmentalIssues
Advocacy against SocialStratification
Advocacy against GenderInequality
Advocacy on MentalHealthAwareness
Advocacy against Corruption
Advocacy against Violence
ICT as an Advocacy and Communication Platform
Various forms of ICT providing awareness to the citizens
ICT Advocacy Communication Tools
Social Media Networks - Allows advocates to post their thoughts and build networks online.
Blog Sites - Allows advocates to publishdetailedcontent about their agendas and purpose.
Video Hosting Platforms - Used to broadcast campaign digitally. Allows advocacy groups to tackle their plansremotely.
Printed Media - Enables advocacy groups to carry out messages to people on-hand. Various forms of ICT providing awareness to the citizens.
Social media
Interactive websites which allow the creation of content and building of virtual network
The Power of Social Media in the Society
HISTORY: Records and keeps the memories of individuals and society
CONNECTIVITY: Binds the gaps and differences of nations and develops ways to establish unions
ENTERTAINMENT: Provides leisure and amusement that arouses the interests and excitement of people
PRODUCTIVITY: Offers tools that simplify and support a wide range of tasks in different fields
INFLUENCE: Emanates control and affects people's lives through its contents and functions
EDUCATION: Facilitates learning through a selection of resources for different areas
INSPIRATION: Gives motivations and insights through its stories and people
EXPRESSION: Allows demonstration of thoughts and emotions through its platforms
Digital Citizen
An individual utilizing information and communicationtechnology through acquiredknowledge and skills
Nine Elements of Digital Citizenship
Access
Commerce
Communication
Literacy
Etiquette
Law
Rights and Responsibilities
Health and Wellness
Security
Nine Ps of Digital Citizenship
Passwordsaccount/s security
PrivateInformation legal identify protection
PersonalInformation network-sharing selection
Photographsawareness of AI locating features
Property respecting intellectual property
Permissionindentifies license and attribution
Protection avoidance of cyber threats
Professionalism exhibiting netiquette
PersonalBrand building a decent online image
How Advocacy Works
1. Organize
2. Educate
3. Research
4. Inform
5. Encourage
6. Train
7. Lobby
8. Actions
Organize
ICT helps systemize and complete information and data related to an advocacy
Educate
ICT delivers academic contents provided by the advocates about their chosensocietalmatters
Research
ICT aids gathering and analysis of survey data that may be helpful for the campaign
Inform
ICT paves the way of awareness across different generat, nationalities, and places
Encourage
ICT stimulates and motivates people because of the ease that technology can offer in call-to-actionsactivities
Train
ICT supplies instructional documents with the varioussources available for the advocacy
Lobby
ICT makes it possible for ordinary citizens message to reach the authorities of the government to persuade for a certain thought
Actions
ICT pushes people to make a move for the common good through its networks and users
Access
Pertains to the availability of electronic tools and make equal use of online resources.
Commerce
Refers to digital selling and buying products and services and develop effective trading skills.
Communication
Exhibits the appropriate way of self-expression and providing feedback and authentic information.
Literacy
Demonstrates learning the use of technology and application of skills.
Etiquette
Manifest proper online behavior and positively handle challenging contents and comments.
Law
Abiding legal rules and restrictions in the online community.
Rights and Responsibilities
Obtain the liberty and accountability with one’s actions across online platforms.
Health and Wellness
Maintaining well-being physically and psychologically to avoid harm and danger.
Security
Precautions on system malware and viruses and cybercrimes such as frauds and scams.
Advocacy against Poverty
Is one of the major problems in the society making it the root of other global issues.
Advocacy against Environmental Issues
Climate change, pollution, and waste production are some of the environmental concerns experienced globally, making
it one of the pressing issues the human kind has today.
Advocacy against Social Stratification
Class and caste systems affected by socioeconomic factors have caused life difficulty to those who are on the lowest
rank.
Advocacy against Gender Inequality
A campaign that acknowledges all gender preferences to live equally and receive equivalent opportunities and resources.
Advocacy on Mental Health Awareness
Promotes realizations on the well-being of individuals and overcomes the stigma on mental illnesses.
Advocacy against Corruption
A campaign that calls the transparency on the decisions and actions of the government.