MIL 4M

• Media


  The main means of mass communication regarded collectively, used to transfer information to an audience for mass communication
• Types of media

  • Print Media
  • Broadcast Media
  • New Media
• Print Media


  • Composed of newspapers, magazines, or what we call Print Media
  • Involves the usage of a physical medium, such as paper, and is printed and distributed by a publishing company
• Newspaper/magazine publishing company


  1. Reporters write the contents by investigating newsworthy events and interesting stories

  2. Editors assign stories to the reporters and decide which story is to be printed

  3. Editors edit the story content and check if there is a need for revision

  4. Writers write the contents of the paper
• Print media contents


  • Vary from advocacy and public service announcements
  • Advocacy includes advertisement, marketing, public relations and political communication
  • Magazine contents also vary from advocacy and entertainment, usually containing advertisements & marketing for products
• Print media


  • Considered to be more trustworthy when it comes to information credibility
  • The key element for success is trust
  • Having credible and factual information gains reputation and builds up trust among the readers
• Broadcast Media


  • Transmits information immediately to the widest possible audience
  • The most convenient and practical way of communicating information to a wide audience
  • But also classified as an improper way of transmitting information due to the immediate broadcasting
• Broadcast Media


  • Main purpose is for the sake of immediate transmission to a wide audience
  • Often used for daily news reports on television and radio broadcasts
  • Can also be exhibited in daily life through the usage of wired/wireless communications
  • Information credibility is a concern due to the limited time for validation and research
• Broadcast Media


  • Radio
  • Television
  • Speaker
  • Telephone
  • Film
• New Media


  • Uses the newest means of communication, digital technology
  • Also called Digital Media or Internet Media
  • The internet provides connection with people all over the world, making transmission of information through conversation and connection possible with people of different cultures
  • Opens more opportunities for transmitting media to an audience who doesn't have a specific culture
  • Good medium for advertising products for international purposes
  • The information the internet provides vary and can be not so credible because anyone can access and change the information
• Media Convergence


  • Involves the merging of the three types of media: Print, Broadcast and New Media
  • As the New Media continues to advance, the older types of media, Print and Broadcast are slowly being left behind
  • Due to the influence of the New Media to the current generation, media convergence has been commenced
• Media Convergence


  • News Articles
  • Online Broadcasts
  • Local News Broadcast stations have their own websites
  • Local publishing companies have their own websites
  • Broadcast Media creates Online Videos and Online Streaming
  • Print Media creates Online Articles, Online Books, and Online Advertisement
• Traditional tv services provide high quality content, while digital content has issues when it comes to quality, such as buffering, poor audio, pixelated videos
• It would prove to be a challenge for the aged and disabled to fully take advantage of the new media due to the lack of skill
• For people who are used to the traditional media, they will face the challenge of embracing a new way of receiving information