marketing

• Marketing: The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. -The American Marketing Association
• Marketing Mix: the combination of 4 variables which comprise an organizations marketing program

  product

  promotion

  prize

  place
• Environmental Analysis: analyze the environment by thinking about the trends.
• Consumer Analysis: knowing your customers
• Product Planning: plan the design and quality
• Price Planning: consider the price to sell to the customers
• Promotion Planning: giving values
• Physical Distribution Planning: how you want your product to be received
• RELATIONSHIP MARKETING - process of building and maintaining profitable customer's relationships
• Customer Value: the relationship between benefits and the

  cost (benefits - cost = value)
• PESTEL ANALYSIS - political, economic, social, technological, environmental, legal
• Marketing Plan: operational document that outlines an advertising strategy that an organization will implement to generate leads
• Strategic Planning: to develop a plan for achievement of its over-all long term organizational goals
• Marketing Environment: encompasses all the internal and external factors that drive and influence an organization's marketing activities