Type of inquiry within qualitative, quantitative, and mixed methods approach that provides specific direction for procedures; strategies of inquiry (Denzin & Lincoln, 2011); it also includes collection of data, research timeline and respondents used
Analysis of persons, groups, events, decisions, periods, policies, institutions or other systems that are studied holistically by one or more methods. It investigates a phenomenon within its real-life context.
Method of collecting data where every single member of a population is chosen randomly, merely by chance and each individual has the exact same probability of being chosen to be a part of a sample
A method where the researchers divide the entire population into sections or clusters that represent a population. Clusters are identified and included in a sample on the basis of defining demographic parameters such as age, location, sex etc.
A method where members of a sample are chosen at regular intervals of a population. It requires selection of a starting point for the sample and sample size that can be repeated at regular intervals
Sampling method that is not a fixed or pre-defined selection process, making it difficult for all elements of a population to have equal opportunities to be included in a sample
A sampling technique whereby participant quotas are preset prior to sampling, typically based on characteristics such as age, sex, class, marital status, HIV status, etc.
Also known as "chain referral sampling", where the participants refer the researcher to others who may be able to potentially contribute or participate in the study
A technique of gathering data whereby you personally watch, interact, or communicate with the subjects of yours; a systematic data collection approach where researchers use all of their senses to examine people in natural settings or naturally occurring situations
A qualitative research technique which involves "conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program or situation"
Usually the least reliable from research viewpoint, because no questions are prepared prior to the interview and data collection is conducted in an informal manner
Interviewer prepares a set of same questions to be answered by all interviewees. At the same time, additional questions might be asked during interviews to clarify and/or further expand certain issues
When designing your own survey, it is necessary to pilot test the survey on a sample of your target group to ensure that the survey instrument is measuring what it intends to measure