May be a sole proprietorship, partnership, or corporation engaged in merchandising, manufacturing, or service
Entrepreneur
Defines the distinction between an entrepreneur and an ordinary business person through innovation or creativity
An entrepreneur finds way to introduce innovation from the production process to the marketing stage, while an ordinary businessperson simply imitates business practices and procedures
Innovation or creativity
Can be easily practiced and highly noticeable in a manufacturing operation since raw materials are transformed to finished goods through the production process
2. Production Process - (Conversion Process) materials are transformed into the final product with the aid of manpower and machine
3. Output - final product from the production process and distributed to the customers
Manpower
Human labor force involved in the manufacture of products, measured as the most serious and main factor of production
Manpower criteria
Educational qualifications and experience, status of employment, number of workers required, skills and expertise required for the job
Materials
Raw materials necessary in the production of a product, mainly form part of the finished product
Considerations for materials
Cost, quality, availability, credibility of suppliers and waste that the raw materials may produce
Machine
Manufacturing equipment used in the production of goods or delivery of services
Considerations for machines
Types of products to be produced, production system to be adopted, cost of the equipment, capacity of the equipment, availability of spare parts in the local market, efficiency of the equipment and the skills required in running the equipment
Method or production method
The process or way of transforming raw materials to finished products
Factors affecting method selection
Product to produce, mode of production, manufacturing equipment to use and required skills to do the work
Product
The physical output of the whole production process, should be valuable and beneficial to the consumers and should satisfy their basic needs and wants
Types of products
Heterogeneous - dissimilar characteristics, parts, and physical appearance
Homogeneous - physical appearance, taste, or chemical content that can hardly be distinguished from that of the other products
Product description
Promotes and explains what a product is and why it's worth buying, to provide customers with details around the features and benefits of the product
Effective product description
Know your target market, focus on the product benefits, tell the full story, use natural language and tone, use power words that sell, and use good images
Prototype
A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions
Product benefits
The reasons why customers will decide to buy the products such as affordability, efficiency or ease of use
Product features
Descriptive facts about the product or service
Producing an egg sandwich at home
1. Manpower - mother
2. Materials - egg, bread, etc.
3. Machines/tools - cookingequipment
4. Methods - cookingprocedure
Supplier
An entity that is part of a supply chain of a business, which may offer the main part of the value contained within its products
Choosing a supplier
Loyalty, values partnership, helps fulfill business objectives, mission and vision
Supply chain management
Coordinates planning, production, and logistics with suppliers, automates the flow of information among members of the supply chain
Supply chain
A structure of organizations, people, activities, data, and resources involved in moving a product or service from supplier to customer
Benefits of supply chain management
Decreases purchasing cost, minimizes delays, improves inventory management, increases visibility and traceability of products
Value chain
A method or activities by which a company adds value to an item, with production, marketing, and the provision of after-sales service
Benefits of value chain
Improves flow of products and materials, increases efficiency to deliver the most value for the least possible cost, creates a competitive advantage
drop shipping
suppliers ship goods directly to the customers of the buyer.
Supply chain vs. value chain
SC: extracts value, predatory, win-lose, transactional, often features monopolies, sometimes secretive