An entrepreneur finds way to introduce innovation from the production process to the marketing stage, while an ordinary businessperson simply imitates business practices and procedures
Can be easily practiced and highly noticeable in a manufacturing operation since raw materials are transformed to finished goods through the production process
Types of products to be produced, production system to be adopted, cost of the equipment, capacity of the equipment, availability of spare parts in the local market, efficiency of the equipment and the skills required in running the equipment
Know your target market, focus on the product benefits, tell the full story, use natural language and tone, use power words that sell, and use good images