The Stakhanovite Movement inspired many workers to break production records and become "Heroes of Soviet Labour".
From 1931, wage differentials, bonuses and extra rewards were introduced in order to inspire workers.
By the end of the 1930s, the wage differential between the highest and lowest paid workers was bigger than in America.
Stakhanovite workers were often resented by their colleagues.
Stakhanovites were used as a justification for increasing the "labour norms" expected of ordinary workers each day.
In 1936, the daily level of production was increased by 10%.
Living conditions were cramped, sanitation was limited and basic amenities such as water supply were unpredicatable.
Although production of consumer goods increased in the Second Five Year Plan and rationing was abolished, prices remained high and the standard of living improved little.
With the increased focus on defence production in the Third Five Year Plan, living standards dropped again after 1937.
A new hierarchy emerged in the 1930s as Communist Party membership entitled you to better housing and higher rations than ordinary citizens.
The lifestyle of a senior Communist was quite comfortable in contrast to that of most of the ordinary people.
Just under 10% of the population were party members throughout the 1930s.
The new party elite became increasingly self-serving and closed off from the rest of the population.
To became a party member, you had to be nominated by an existing member and serve a trial period to prove your "suitability".
Terror and the fear of punishment were constant features of life in the USSR in the 1930s.
This may well have been a more significant factor in motivating people at work than any of the propaganda that the regime produced.
Fear of the consequences of not meeting your targets for both workers and managers was a very real and daily worry for millions.