ETECH: Web Management (Testing and Analytics)

• Software Testing - The process of checking the quality, functionality, and performance of a software product before launching.
• Usability Testing - The practice of testing how easy a design is to use on a group of representative users.
• 5 Second User Test - A form of usability testing that allows you to measure how well a design quickly communicates a message.
• 5 Second User Test - This kind of test provides both quantitative and qualitative feedback that helps you optimize a design.
• Navigation Testing - It analyzes how users navigate through your website (or application), given a specific task or goal. The results help you hone critical user flows and improve your information architecture.
• A/B Testing - aka Split Testing or Bucket Testing. It is a method of comparing two versions of a webpage (or app) against each other to determine which one performs better.
• Web Analytics - It focuses on identifying measures based on your organizational (and user goals) and using the website data to determine the success or failure.
• Key Metrics: [AAS]

  1. Audience
  2. Acquisition
  3. Site Content
• Pageviews - The number of views of a page. Multiple (term) are possible in a single session.
• Bounce Rate - Reflects the percentage of visitors returning back only after visiting one page of your website.
• Pages/Session - The number of pages surfed in a single session.
• Demographic Data - Shows age and gender.
• Devices Information - Find how many percentage of visitors come from mobile, how many come from desktop, how many come from mobiles, etc.
• Organic Traffic - The traffic coming through all search engines.
• Social Traffic - The traffic coming through all social media platforms.
• Referral Traffic - The traffic coming through where your website is linked.
• Direct Traffic - The traffic coming directly to your website.
• Source/Medium -This metrics gives you an idea of the sources from where you are getting traffic.
• Landing Pages - The pages where the visitors land first (normally, home pages of the websites are the landing pages).
• Site Speed - The metrics used for checking page timing average page load time).
• SimilarWeb - A tool that estimates the total amount of traffic different websites get.
• SimilarWeb - Allows you to see competitors' top traffic sources (broken down into six major categories) including referring sites, social traffic, and top search keywords.