7PS

• Marketing Mix


  A set of controllable and connected variables that a company gathers to satisfy a customer better than its competitor
• THE 7PS OF MARKETING MIX

  PRODUCT

  PRICE

  PROMOTION

  PLACE

  PEOPLE

  PACKAGING

  POSITIONING
• to any good or services that are produced to meet the consumers wants taste and preference

  product
• the location where the buyer and seller exchange goods or services

  PLACE
• two stages between producer and consumer

  CHANNEL 1
• buys and stores large quantities of several products goods and then breaks into bulk deliveries to supply retailers with smaller quantities

  WHOLESALER
• CONTAINS INTERMEDIARY


  channel 2
• is a company that buys product from manufacturer or wholesaler and sells them to end users or customers


  RETAILER
• a direct marketing channel since it has no intermediary levels

  CHANNEL 3
• is the value of money in exchange for a product or service, or the value of a product or service in exchange for money

  PRICE
• refers to the complete set of activities which communicate the product brand or service to the user

  PROMOTION
• are the ultimate marketing strategy strategy they sell and push the product are the most important elements on the marketing mix today

  PEOPLE
• silent hero in the marketing world refers to the outside appearance of a of a product and how it presented to the customer

  PACKAGING
• refers to a process used by marketers to create an image in the minds of a target market

  POSITIONING
• is a name, symvol, or other features that distinguishes a sellers good or services in the market place

  BRAND NAME
• IS A LONG TERM DESIGN FOR THE DEVELOPMENT OF A POPULAR BRAND IN ORDER TO ACHIEVE THE GOALS AND OBJECTIVES

  BRAND STRATEGY
• is a powerful and sustainable high level marketing strategy used to create or influence a brand

  BRANDING
• every brown makes a promise but in market in which customer confidence is a little budgetary observed vans is great it's not just making a promise that separates one brand from another but having a blank

  Purpose
• this way focuses on the assessment of success in terms of past and profitable reasons for example the purpose of the business is to make money

  FUNCTIONAL
• this way focuses on fulfillment as it relates to the capability to generate money and do well in the world


  INTENTIONAL
• is to avoid things that don't relate to or improve your brand this also is a brand recognition which fuels customers loyalty

  CONSISTENTCY
• whispering by me this means you allow the customers have chance to feel that they are part of your brand you should find ways to connect more deeply and with your customers make them feel part of the family and used to build the relationship and promote brand royalty

  EMOTIION
• ALLOWS YOU TO ADJUST AND DIFFERENTIATE YOUR APPROACH FROM YOUR COMPETITION

  FLEXIBILITY
• IT IS EQUALLY IMPORTANT FOR YOUR EMPLOYEES TO BE WELL VERSE AND HOW THEY COMMUNICATE WITH CUSTOMERS AND REPRESENT BRAND OF YOUR PRODUCT

  EMPLOYEE INVOLVEMENT
• an important part of a brand strategy at the end of the day the emphasis on a positive relationship between you and your existing customer sets the tone for what potential customers can expect from doing business with you

  Loyalty
• do not be frighten of competition take it as a challenge to improve your brand strategy and craft better value in your brand

  Competitive awareness
• COMMONLY USED BRANDING STRATEGY 


  PURPOSE

  CONSISTENCY

  EMOTION

  FLEXIBILITY

  EMPLOYEE INVOLVEMENT

  LOYALTY

  COMPETITIVE AWARENESS