Week 3&4

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Cards (10)

Lesson Objectives 
Implement marketing plans and strategies
Sell the product or service to the primary and the secondary target market
Manifest an understanding of starting and operating a simple business
Implementing the Marketing Plans and Strategies
1. Divide the marketing plan into manageable pieces and manageable time lines
2. Explain and delegate the marketing tasks to assigned individuals
3. Keep the communication line open
4. Monitor accomplishments and progress
5. Open yourself to relevant ideas of your marketing team
6. Adapt to the internal and external factors that affect the marketing function
7. Incorporate incentives and penalties for motivation
8. Analyse and interpret the results
Gantt chart 
An important implementation tool that enumerates all the planned marketing activities into one file and arranges the marketing activities chronologically, together with the interrelations with each other and other dependencies
Selling Strategies 
Cold Calls
Consultative Selling
Direct Selling
Persuasive Selling
Cold Calls 
A selling strategy whereby the seller calls a random person who has no relationship with the business yet but is considered as a potential customer
Consultative Selling 
A dialog process between the buyer and the seller as to how the buyer's problems or pain points can be addressed by the product or service of the seller
Direct Selling 
A selling strategy that is common in the Philippines where an independent direct seller goes directly to the customer's house or office and present his or her products
Persuasive Selling 
Selling with subtlety, different from being pushy
Steps in Actual Selling of a Product 
1. Find Prospects
2. Sell credibility to your primary target market (sales promotion)
3. Manage Customers inquiries and objections
4. Close the Sale
5. Develop a long-lasting relationship with customers
Types of Sales Presentation 
Stimulus Response
Formula Selling
Canned Presentation
Need Presentation