Key Definitions

• There are three types of conformity; internalisation, compliance and identification
• Internalisation

  Public and private change in beliefs due to accepting group norms
• Identification

  Public and private change in beliefs due to wanting to be apart of the group, caused by normative social influence.
• Compliance

  Public change in beliefs, opinion and behaviour when in group setting but does not change when removed from group setting.
• There are two explanations for why people conform; normative social influence and informational social influence.
• Normative Social Influence

  People conform because they want to be accepted by the group and fit in with the group norms.
• Informational Social Influence

  People conform because they believe those in the group are better informed than they are.