1. Starts with an imperative
2. Says one Eva Smith has gone but there are millions and millions and millions of Eva Smiths and John Smiths still left
3. Lists their lives, hopes, fears, suffering, chance of happiness as intertwined with our lives and what we think, say and do
4. Repeats "we" to convey a sense of collective responsibility
5. Uses metaphor of being members of one body
6. Warns that if people don't learn the lesson, they will be taught it in fire, blood and anguish