Demography

• Beck and Gernsheim (changing attitudes)

  Individualism - people concerned with own needs
• Mckweown

  improved nutrition and standards of living have helped decrease death rates
• Blaikie

  Grandparents increasingly involved in caring for grandchildren
• Charles

  This frees up time for women to return to work and create a dual earning neo conventional family
• Blaike

  Ageing population can lead to longer, more fulfilling retirement
• Phillipson

  Capitalism views elderly as burden on society as their working life has ended and usually have less spending power