Also proposed 'naturalistic fallacy' - to challenge ethicalnaturalism
Cognitivists theories (suggests there are moral facts that we can know)
Naturalistic fallacy
1. People in ethical arguments may start with facts and then slip into speaking moralvalues without establishing they had switched basis on which they were arguing
2. Failed attempt to derive ought from is + to derivevalues from facts
PrincipleEthica (Moore's book)
Coined term 'naturalistic fallacy'
Moore's argument
Good = cannot be defined as complex
Moralvalues are notnatural properties + so cannot be analysed - non-naturalist approach
Moral values are based on moralsense that cannot be described literally
Naturalism
Good = complex + analysable
Naturalism - horse
Horse = analysable like other natural objects through its parts e.g heel, elbow, tail etc
Ethical naturalism
Good = natural object like horse - complex + analysable through natural properties e.g pleasure
Non-Naturalism
Moore rejects naturalism as NaturalisticFallacy
Good = quality that things possess - not defined, we naturally recognise + understand e.g colour yellow
Recognising qualities
Can point to yellow objects and say they are yellow but does not define what yellow is
Smell of coffee - difficult to describe to someone else
Moore: 'If I am asked, 'what is good?' my answer is that good is good'