The leader Hugh Gaitskell wanted to modernise the party which was still committed to a Socialist regime, even though this was obviously less popular than in 1945
There was a strong left-wing element within the party with Aneurin Bevan, the former Minister for Health, who wanted an extension of the welfare state, public ownership of industry and redistribution of wealth
Nationalisation of Industry
Bevan argued that ClauseIV of the party constitution should still be a major policy, this was a major part of Labours commitment to nationalising industry and its most obviously 'socialist' principle
Aneurin Bevan: 'In Place of Fear' was a famous speech made by Bevan in 1952 advocating public ownership of industry'
Nuclear Disarmament
Many in the party didn't like Britain having Nuclear weapons for moral reasons and also because of its costs, they argued it reduced money for social reforms and encouraged a dangerous race between the West and the USSR
Others thought that Britain couldn't be defenceless in a world where the USA and USSR had Nuclear weapons, in 1960, the party voted for unilateral disarmament as an official policy, though this was later reversed
Foreign Policy
Bevan and the left of the party disapproved of Britain's policy toward West Germany which had been allowed to rearm and join NATO, this was rejected by the leadership and Bevan was expelled in 1955
Other Reasons for Labours electoral failures between 1955-59
Clement Atlee didn't appear to be as robust as Eden in the 1955 campaign and seemed tired and unwell
The party had a negative attitude to joining Europe which gave them an isolationist and old-fashioned image, given the EEC's high growth rates
Hugh Gaitskell, the moderate Labour leader, wasn't seen as being able to wield authority over a divided party
During the 1959 campaign, Labour made unconvincing statements about being abe to raise social spending e.g. pensions without raising taxes
In 1959, 13.7 million voted Conservative and 12.5 million Labour with the Liberals only winning 1.6 million votes, a decline from the 10% who voted Liberal in 1945, many of these votes went to the Conservatives
Reasons for blaming Labour for their defeats
Poor handing of the 1955 and 59 election campaigns
Their policies seemed little different to the Conservatives who had accepted popular ideas such as the welfare state and full employment
The left of the party were promoting policies which were popular in industrial sectors but less so in within the growing middle-class
Labour had also failed to take advantage of the unpopularity of the Conservatives during the Suez Crisis
Reasons for not blaming Labour for their defeats
The Conservatives offered attractive low-tax policies
Until 1961 they had enjoyed economic prosperity
Macmillan's personality and his ability to find strong phrases captured the public support
The gap in the vote wasn't so great as in 1959, the Conservatives won 1.5 million more votes but 107 more seats
What the victory of 1964 shows about Labours performance before that
A younger, more classless leader emerged
Labour looked more toward the future and argued for modernisation and technological change
Divisions were less obvious
By 1964 there was less prosperity and less effective leadership on the Conservative side
Labour struggled to cope with the 1950s economic boom and rise in living standards up to the early 1960s
The Conservatives were able to take credit for the economicboom and rise in livingstandards
Under Attlee and Gaitskell, Labour found it difficult to position itself as a socialist party in a society dominated by materialism
Labour was internally divided over policy issues and personal rivalries, especially 1951-55
The Bevanites wanted Labour to be more left-wing and Bevan resented Gaitskell's lack of deep roots in the labour movement
The Gaitskellites wanted Labour to stick to the post-war consensus to appeal to middle-class swing voters
This division damaged Labour's appeal to voters
The Conservative victory in the 1951 election was narrow, and Labour's share of the popular vote actually increased that year and was higher than the Conservatives
After Gaitskell became party leader in 1955, there was increasing unity, by 1960 Bevan agreed to be shadow Foreign Secretary and then deputy leader of the party
In 1955 Bevan rejected unilateralism, by the 1960s Gaitskell united the party against EEC membership
Wilson's leadership from 1963 showed more sensitivity to the public mood
Wilson united his party behind the theme of a technological revolution and economic modernisation
Wilson achieved victory in the 1964 election with a 3.5% swing to Labour in the popular vote