Integrity - being straightforward and honest in all professional and business relationships
Objectivity - avoiding bias, conflicts of interest or undue influence of others when making professional judgements
Professional Competence and Due Care - keeping knowledge and skills at the appropriate level in order to deliver the services to clients diligently
Confidentiality - avoiding the disclosure of information to others without a client's permission; not using information for personal advantage (the only exception being where there are legal or ethical reasons to provide the information)
Professional Behaviour - adapting to the highest standards of the profession, taking responsibility for personal actions, and avoiding any action that would discredit the profession