Our relationship history with the other party and its importance
The structure we negotiate in (flat, hierarchal etc)
Our alternatives
Our degree of interpersonal trust
Cultural norms
Ethical issues
The other party's negotiating capacity
Negotiation occurs in a context of rules, customs, habits, situations, religious doctrine, laws and political pressures
Social context factors in negotiations

Salience of a common or shared social identity will heighten negotiators' concern about the other party's outcomes, resulting in a preference for greater equality
Preference for equality of outcomes will be stronger when interpersonal accountability between negotiators is high
Number of parties and the relationship
Social knowledge and goals of the parties
Social norms that govern the negotiation
The communication process used
The informal rules that govern the interaction
The physical environment and the cultural context where the negotiation takes place
Contexts of international & cross-cultural communication
