L13

• Communication


  A discipline of applied social science
• Clientele and audience of communication


  • Individuals
  • Groups
  • Organizations
  • Communities
• Communication habits now transcend to the virtual world, which motivate social science researchers to also investigate online communication behavior
• Trivium of communication


  • Grammar (mastery of language use)
  • Logic (mastery of reasoning and argumentation)
  • Rhetoric (mastery of public speaking)
• Public


  Defines itself by affirming its loyalty to a certain group of publics
• Audience


  More passive and not critical in the way he or she deals with the messages that come in his or her way
• Public


  Inclusive and they are more motivated to actively participate in the communication process
• Public


  Value ritualism and habit formation, and involve themselves in reference groups within their community
• Clienteles of communication


  • Individuals
  • Groups and Organizations
• Individuals as clienteles


  Expected to deal with communication situations where the interactions are with individuals with specific concerns
• Individuals as clienteles


  One is expected to be able to relate to and establish rapport in one-on-one engagement in order to provide for their needs, depending on the industry
• Groups and organizations as clienteles

  Communication allows one to ask questions, provide answers, agree on a consensus, pose a disagreement
• Groups and organizations as clienteles


  A communicator in his or her line of work as well provide communicate solutions that would benefit many
• Types of communication in groups


  • Task communication
  • Climate communication
  • Procedural communication
  • Egocentric/Dysfunctional communication
• Task communication


  Group members come together and communicate various ways of dealing with a problem, issue or information that is of importance to the whole group
• Climate communication


  Group members are concerned about fostering a constructive and participative climate for each other so that the goals of group would be achieved
• Procedural communication


  Group members communicate with each other to come to a consensus on a decision
• Egocentric/Dysfunctional communication


  Type of communication which is autocratic and monopolistic
• Community


  The root word of both communication and community is 'commune', which is understood as conversing or talking together usually with profound intensity, intimacy, etc.
• Community


  To communicate with someone or something in a very personal or spiritual way
• Community


  To be in a state of intimate, heightened sensitivity and receptivity, as with one's surrounding
• The member of communities come together to improve their living standards. They acquire knowledge and know-how from outsiders through communication and interaction
• Community members must feel that they are primary stakeholders of their communities and that continued support is provided to them through constant coordination and communication
• Development can be achieved when communication among national planners and policymakers is effective
• The need for communication


  • For individuals
  • For groups
  • For organizations
  • For community
• The need for communication for individuals


  To express their needs or desires, to share ideas and information to others, to socialize and interact for sake of belongingness, to inquire and clarify, to share opinions and experiences or to mobilize each toward actions that may be favorable on an individual or on a collective level
• The need for communication for groups


  To coalesce and come together, tend to cooperate and arrive at collective actions if they are able to attain common interests, needs or goals
• The need for communication for groups

  An avenue through which experiences and decisions can be aligned for accomplishment of a certain tasks
• The need for communication for organizations


  It is crucial among organizations because they deal with informing, persuading and promoting goodwill both internally and externally
• The need for communication for organizations


  Important in building camaraderie and team spirit so that goals are achieved in unison
• Communication also enables communities to transmit to future generations their collective sense and values of the world they live in
• 1987 Philippine Constitution, Article XVI, Section 10: 'The State shall provide the policy environment for full development of Filipino capability and the emergence of communication structures suitable to the needs and aspirations of the nation and balanced flow of information into, out of, and across the country, in accordance with a policy that respects the freedom of speech and of the press.'