types of conformity & explanations

• compliance - go along with the group to gain approval. There is no change in underlying attitudes. Only express in public.
• internalisation - go along due to the acception of their views. Both public and private.
• identification - accept influence to be associated with the group. Internalisation but to be part of the group.
• normative social influence: go along for the desire to be liked. Believes their behaviour is monitored by the group. Fear of rejection. Leads to compliance.
• informational social influence: go along for the desire to be right. More likely in ambiguous situations and where others are seen as experts. Leads to internalisation.
• AO3 - supporting evidence for normative social influence. Asch's conformity study and found participants who went along with an obviously wrong answer, when asked in a post experimental interview said they only said it to avoid group disapproval. Asch also did a later study where participants wrote down their answers, conformity dropped to 12.5%
• AO3- supporting evidence informational social influence. Jenness, individually estimated the number of jelly beans in a jar, discussed as a group, then individually again. Found second individual estimate closer to group estimate.
• AO3- supporting evidence for normative social influence. Linkenbach and Perkins found if majority of peers didn't smoke individuals were less likely to smoke themselves.
• AO3 - hard to distinguish between compliance and internalisation. May be originally internalisation but changed to normative after receiving new information.