culture and media

Cards (22)

  • culture
    • unified style of human knowledge, beliefs, and behavior from which people learn
    • ability to communicate knowledge to the next generations
  • culture - care
    cultus - civilization
  • "culture is a complex whole which encompasses beliefs, practices, values, attitudes, laws, norms, artifacts, symbols, knowledge, and everything that a person learns and shares as a member of society" - edward burnett tylor
  • the culture wheel:
    • greater community
    • knowledge and stories
    • language
    • traditions and rituals
    • techniques and skills
    • tools and objects
    • the arts
    • food and drink
    • values
  • types:
    • material (tangible)
    • non-material (intangible)
  • material culture - consists of the tools, art, buildings, written records, and any other objects produces or used by humans
  • non-material culture - nonphysical ideas that people have about their culture, including beliefs, values, rules, norms, morals, language, organizations, and institutions
  • media
    • "middle"
    • often used to describe its location between the media industry or institution creating the content (sender) on one hand and the audience or channels (receivers) on the other
    • vehicles of channels which are used to convey information, entertainment, news, education, or promotional messages are disseminated
  • functions:
    • provides entertainment for the people
    • educates and informs the public
    • serves as a public forum to discuss important issues
    • acts and watchdog for government, business, and institutions
  • stages of media development:
    1. oral communication
    2. script
    3. printing press
    4. electronic media
    5. digital media
  • oral communication - form of human communication wherein knowledge, art, ideas and cultural material is received, preserved, and transmitted orally from one generation to another
  • script - allowed humans to communicate over a larger space and for a much longer time
  • printing press
    • allowed continuous production, reproduction, and circulation of print materials
    • johannes gutenberg
  • electronic media
    • characterized by its usage of electricity
    • telegraph, television
  • digital media
    • utilizes digital goods
    • it can be created, modified, and stored in any digital electronic device
    • digitalized content is transmitted over the internet and computer networks
  • effect of globalization on culture:
    • cultural differentialism
    • cultural convergence
    • cultural hybridization
  • cultural differentialism
    • includes barriers that prevent flows which makes cultures the same
    • culture tend to be stubbornly different from one another
  • cultural convergence
    • suggests that globalization engenders a growing sameness of culture
    • suggests that tow cultures will be more and more like each other as their interaction increases
  • cultural hybridization
    • suggests that globalization spawns an increasing and ongoing mixing of cultures
  • glocalization = local + global
  • local culture
    • cultural configuration which characterize the experience of everyday life in specific, diverse, and identifiable localities
  • global culture
    • way of life that is governed by a set of ideas, beliefs, and values that are based on the exposure and consumption of cultural products uniformly produces for everyone irrespective of their background