Publication and Product Development

• Site traffic - refers to the volume of visits your website receives.

  It is usually measured in ‘visits’ or ‘sessions’, and is a good

  indicator of your website’s popularity, credibility, and the

  attractiveness of its content.
• Google Analytics - a web analytics service offered by

  Google that tracks and reports website traffic. It

  provides statistics and basic analytical tools for search

  engine optimization (SEO) and marketing purposes.
• A website management

  platform - an integrated set of

  tools and services that allow

  teams to CREATE, DESIGN,

  DEVELOP, LAUNCH, MANAGE,

  ADMINISTER and MONITOR

  website contents.
• Text box - Add titles and text.

  Embed - Add content directly from the web by using URL

  or embed codes.

  Images - Add photos, designs, and other images online

  or offline.

  Drive - Add any type of supported content from your

  Google Drive.

  Collapsible Groups - can help condense large blocks of

  text, like content on FAQ or Help Center pages, allowing

  site viewers to quickly navigate to the most relevant

  information.
• Table of contents


  Helps guide editors to organize their content in a structure that is easier for readers to understand
• Image carousel


  A container (slideshow) of images or info that users can select by clicking a button that directs them forward or backward in the slideshow
• Button


  A clickable graphics which link to other content within your site or at an external URL
• Divider


  Helps in visually dividing the content of the screen into groups
• Search engine optimization (SEO) - is the practice of orienting

  your website to rank higher on a search engine results page

  (SERP) so that you receive more traffic. The aim is typically to

  rank on the first page of Google results for search terms that

  mean the most to your target audience.
• Guest blogging - is an underutilized yet fantastic way of

  building links to your new website. With this method, you write

  a guest post for an authoritative blog in your industry (or an

  adjacent one) to showcase your expertise. With each guest

  post linking back to your website at least once, you’ll be able

  to direct traffic from a reputable source back to your new

  website.
• Social media - the best-known free method of promoting

  new websites — and for good reason. Platforms like Facebook,

  Twitter, and Instagram have billions of users each, and it’s

  easy to connect with other local businesses and promote your

  own through these platforms.