12 Different Behaviors in Social Media

Cards (12)

  • The Ultras – check feeds dozens of times a day. Happily, admit their obsession. (14% of Facebook users spend at least 2 hours a day on the network)
  • The Deniers – social media do not control their lives, but gets anxious when unable to access networks. (20% of Facebook users would feel anxious or isolated if they had to deactivate their accounts.
  • The Virgins – taking first tentative steps in social media (19% of British people don’t use any social networks)
  • The Peacocks – popularity contest, high numbers of followers, fans, likes and retweets. (1 out of 10 Twitter users want more followers than friends.)
  • The Lurkers – hiding in the shadows of cyberspace. Watches what others are saying, but rarely (if ever) participate themselves. (45% of Facebook users described themselves as “observers”)
  • The Ranters – mock and mid in face-to-face conversations. Highly opinionated online.
  • The Changelings – adopt completely new personality online so no one knows their real identities.
  • The Ghosts – create anonymous profiles, for fear of giving out personal information to strangers.
  • The Informers – seek admiration by being the first to share the latest trends with audiences.
  • The Approval Seekers – constantly check feeds and timelines after posting. Worry until people respond.
  • The Quizzers – asking questions allow them to start conversations.
  • The Dippers – access their pages infrequently, often going days, of even weeks without posting.