- Emphasis on objective and scientific measurement
- Standardised instructions and controlled stimulus
Introspection
Systematic and repeated study of thoughts
Griffiths
Process of fruit machine gamblers
Think aloud while playing with microphone
Biological approach
- Everything has biological cause
- Biological psychology explains how we think, feel and behave
- Brain structure, nervous system, genetics and hormones
Concordance rates
A measure of similarity between two individuals or sets of individuals on a given trait
Monozygotic twins
Dizygotic twins
Derived from single ovum
Derived from different ovum
AO3 - Strengths of biological approach
- Scientific approach = cause and effect relationships and established psychology as a respectable science
- Lead to treatment and intervention
- Measurements can be objective as it can be performed by machines which have to interest in outcome (EEG, PET scan)
AO3 - Limitations of biological approach
- Deterministic (sees behaviour as governed by uncontrollable biological forces, no free will)
- Reductionist (all human behaviour explained through biological processes, no human is unique)
- Ignore role of environment
- No cause and effect
- Hard to generalise
- Lab experiments (lack ecological validity)
Behavioural approach
Emphasizes the role of learning and observable behaviours in understanding human and animal actions
Classical conditioning
Learn via association
Pavlov
Dogs can be conditioned to salivate at the sound of a bell
Process
Bell (neutral stimulus) --> Dog (no response)
Food (uncon stimulus) --> Dog salivate (uncon response)
Bell (Neutral stimulus) + food (unconditioned stimulus) --> dog salivate (unconditioned response)
Bell (conditioned stimulus) --> Dog salivate (conditioned response)
Features of Classical conditioning
Extinction:
Conditioned response not permanent after a few presentations of bell with no food or response.
Spontaneous recovery:
Following extinction, pair CS and UCS, association very quick
Stimulus generation:
Once conditioned, animals will respond to other stimuli
Operant conditioning
Learn through consequences
3 types of consequences:
- Positive reinforcement
- Negative reinforcement
- Punishment
Positive reinforcement
Increase likelihood of response, involve reward
(getting paid, getting achievement points)
Negative reinforcement
Increase likelihood of response because involves removal of unpleasant consequences.
(Choke collar loosened when dog move closer,
car buzzer turns off when put on seatbelt)
Positive punishment
Receive something unpleasant to decrease behaviour
(if you speed to get a ticket)
Negative punishment
Remove something desirable to decrease behaviour
(Child banned from video games)
Skinner box
Every time rat activated a lever it got food, from then on the animal would continue to perform behaviour
He also used an unpleasant stimulus (electric shock)
Social learning theory
Through observational learning, children model their behaviour by watching others.
Mediating process ARRM
Attention - how much behaviour noticed
Retention - whether behaviour is remembered
Reproduction - Ability to copy behaviour
Motivation - Wanting to perform behaviour
Bandura
1. Children watched adults being aggressive and punished
2. Children watched adults being praised for being aggressive
Group where adults praised, children most violent
AO3 Bandura
Mirror neuron = neuron fires when an animal acts and observes some actions performed by another
Neuron 'mirrors' behaviour of others
Directly observed in primates
Humanistic approach
An approach to psychology emphasizing a person's positive qualities, the capacity for positive growth, and the freedom to choose any destiny. (Idiographic)
Humanistic assumptions
- Humans viewed as a whole, not reduced (Holism)
- Humans strive to achieve self actualisation
- Real and ideal self must be congruent
- Control and determine development
Humanistic approach free will
Humans are self-determining and have free will meaning you have the ability to make your own decisions
Humanistic approach - Self actualisation and Maslow's hierarchy of needs
Every person wants to achieve their full potential (ultimate feeling of satisfaction and well-being)
Humanistic approach - Focus on self
Carl Rogers = People have 2 basic needs : positive regard for other people and a feeling of self worth
- Self congruence (when your actual and ideal self match)
(Parents may place the child's beauty before anything -condition of worth)
AO3 - Humanistic approach
+ Positive approach = optimistic
- Holism = Does not break up behaviour, subjective experience
- Limited real world applications = Loose set of abstract ideas
- Untestable concepts = variables can't be measured as they need to be reduced.
Cognitive approach
An approach to psychology emphasizing the mental processes involved in knowing: how we direct our attention, perceive, remember, think, and solve problems.
Ulrich Neisser
Process should be studied scientifically using controlled experimental research.
Internal mental processes are private, studied by drawing conclusions from behaviour.
Cognitive neuroscience
the interdisciplinary study of the brain activity linked with cognition (including perception, thinking, memory, and language)
Psychodynamic approach
An approach to psychology emphasizing unconscious thought, the conflict between biological drives (such as the drive for sex) and society's demands, and early childhood family experiences.
Freud
Mental activity is unconscious, traumatic childhood experiences pushed to unconscious mind and lead to mental disorders.
Role of unconsciousness
Conscious = Small amount of mental activity we know
Preconscious = Thoughts we become aware of through dreams
Unconscious = Vast storehouse of biological drives and instincts influence behaviour
Defence mechanisms
Freud believed that the mind prevents traumatic memories from reaching conscious awareness which may cause anxiety.
3 mechanisms:
- Repression = force distressing memory out of conscious
- Denial = Refusing to acknowledge aspects of reality
- Displacement = Transfer feelings to substitute target
3 Personalities
ID = drive us to satisfy selfish urges (from birth)
Ego = Mediators between ID and superego
Superego = Formed at end of phallic stage (age 5) moral standards of child's same sex parent
Psychosexual stages
the childhood stages of development (oral, anal, phallic, latency, genital) during which, according to Freud, the id's pleasure-seeking energies focus on distinct erogenous zones
Oedipus complex
According to Freud, a boy's sexual desires toward his mother and feelings of jealousy and hatred for the rival father
Electra complex
Conflict during phallic stage in which girls supposedly love their fathers romantically and want to eliminate their mothers as rivals
Little hans
- 5 year old with a phobia of horses
- Freud thought the horse represented his father as he was scared his father would castrate him for desiring his mother - this is the Oedipus complex theory