Buss Aim, procedure, findings and evaluation
Aim = Support idea that men look for fertility and women look for support
Procedure = Surveyed 10,000 adults in 33 countries and told them to rank 18 different characteristics from 1-13 and rate each from 0-3
Findings = Females more importance on ambition, high intelligence and good finances (resources)
Men more importance on physical attractiveness and looking young and fertile
Evaluation = Variety of cultures, opportunity sampling, large sample, self report data, other factors influence