Quality street

• • Hand-drawn, artistic nature of the design, with a rich colour palette of primary and secondary colours, links to the post-war consumerist culture.
  • Persuasive language techniques such as alliteration, emotive language and superlatives are all indicative of a well-read educated audience; further enhanced by the bold, serif font styles connoting richness
• Social and cultural context:

  • Gender roles in the 1950s were remarkably different to the present day
  • product itself was designed and planned for working families and the imagery is very aspirational of a higher class which links to the postwar era in Britain.
  • Much of the branding indicates that the product was symbolic of elegance and aspiration
• Two women:

  • their subservient body language to the dominant you will need to be romantically led by a man.
  • a sense of manipulation with the women distracting the man through romance to access the 'prize' in the gentleman's lap.
  • advert could be seen to be representative of the way in which society was moving at this time
  • historical representations of the Regency characters show typical strong feminine colours
  • the showing of flesh for Miss Sweetly, and the formal uniform dress of Major Quality signify importance and power in their own relationship
• the representation of age:

  • young to middle aged adults (25-40),
  • and the target audience could see themselves in the characters in the main section of the advert.