Multicultural: York attracted merchants from Germany, the Netherlands, Ireland, and Scotland
10,000-15,000 migrants settled in York. Before it was 1,000 people living there.
European trade increased. Amber from the Black Sea region, Hone stone from Scandinavia, and gold/silver from Europe and Ireland.
Trade Routes. Trade flourished on old Roman roads as well as to Europe. E.g. tin, amber, Hone stone, and precious metals. Tin from Cornwall, Viking coins have been found across England.
Artisans: Skilled Crafts people prospered, including clothworkers, wood-turners, jewelry-makers, and metalworkers.
Language: lots of Viking names were used in the city of York, such as 'gate' which is Norse for street.