Focused on achieving a particulargoal or drawingattention to an issue, try to turn it into government action, specialcategory which helps stand up for those who can'tthemselves
Have close links with government/MPs, have the earofgovernment, rely on contacts to get their way, can be lowprofile and discreet or highprofile and use the media
Don't have specialrelationships with government, their views don't align with governmentpolicies, may want to keep independence and reputation by keepinggovernment at a distance so remain neutral
Example of government resistingpressure: Stop War coalition organised massrallies against Iraq war but Blair had landslidevictory and clearmajority so was able to go to war
Example of goals going against popular opinion: groups tried to go againstlegalrecognition of gaymarriages but failed as recognising gay marriages was more popular
Uber took to heavy lobbying to convince the public and authorities that Transport for London had made the wrong decision to revoke its licence in London
Former Chancellor George Osbome was criticised for becoming editor of the Evening Standard and other roles such as a $650,000-a-year advisory post at BlackRock