Print media is any form of media that exists in a printed, in-based form. It's contrasted to digital media which, in many ways, is a technological innovation that superseded it. Nevertheless, many forms of print media persist to this day in niched-down formats. While print media is never going to go away entirely, it will continue to evolve out of the mainstream as the world is increasingly digitized. New media has significant advantages including the fact it can be shared and stored more easily.