Nationwide crusade against poliomyelitis
1. Began at Warm Springs, GA, a spa where FDR first went in 1924, seeking the therapeutic effects of the warm spring waters
2. Roosevelt purchased the whole property in 1926 and established the nonprofit Warm Springs Foundation
3. During the Great Depression, the GA Warm Springs Foundation, in need of funds, started to appeal to the general public
4. In January 1938, President Roosevelt established the National Foundation for Infantile Paralysis
5. Comedian Eddie Cantor coined the phrase "March of Dimes" appealing to radio listeners all over the country to send their dimes directly to the White House
6. The campaign proved to be hugely successful