People may change behaviour if they know they are being observed
Ethical issues with observing people without consent
People may be dishonest or refuse to share personal information
Language and understanding can be barriers to self-report methods
Methods psychologists use to study behaviour
Interviews
Questionnaires
Experiments
Observations
Case studies
Observations
Observing people as they go about their everyday life or in a controlled laboratory setting
You cannot directly observe people's minds when observing their behaviour, you can only make assumptions about their underlying motivations
If people are aware they are being observed, they may change their behaviour
Observing people without telling them raises ethical issues of consent and right to privacy
Self-report methods
Psychologists rely on people to share their feelings, thoughts and behaviours with them through surveys or interviews
People may be dishonest out of fear of judgment or embarrassment when answering questions
People may refuse to share personal information when asked questions
For some research topics, only particular types of people may be willing to answer questions, skewing the data
Language barriers and lack of understanding can impact the quality of data collected through self-report methods
Measuring variables
Psychologists measure things like mental health, motivation, love
Different researchers use different methods to measure happiness, leading to different results
Measuring human factors is complex and it can be difficult to find objective and accurate ways to measure things like happiness, relationship satisfaction and intelligence
Due to practical constraints, psychologists sometimes have to use simplistic methods like rating scales or IQ tests that may not give a full picture of what they are trying to measure
The challenges in studying humans raise questions about the validity of claims made in the human sciences