Refers to how participants are allocated to conditions within an experiment
Main types of experimental designs
Repeated measures design
Independent measures design
Matched pairs design
Independent Measures Design
Experimental design where different participants are used in each condition of the independent variable
Independent Measures Design
IV= Presence of television while completing homework
Condition 1: TV off, Group A 10 students
Condition 2: TV on, Group B 10 different students
DV: Number of correct answers on homework task
Repeated Measures Design
An experimental design where the same participants take part in each condition of the independent variable
Repeated Measures Design
IV= Presence of television while completing homework
Condition 1: TV Off, Group A 10 students
Condition 2: TV ON, Group A same 10 students
DV: Number of correct answers on homework task
Matched Pairs Design
An experimental design where pairs of participants are matched in terms of key variables, such as age or socioeconomic status
Matched Pairs Design
IV= Presence of television while completing homework
Condition 1: TV off, Group A 10 students
Condition 2: TV on, Group B 10 different students matched with Group A
DV: Number of correct answers on homework task
Pros and Cons of Experimental Designs
Independent Measures: Participants only need to take part once, reduced participant bias, but different people = different results
Repeated Measures: Reduced likelihood of participant variables affecting results, fewer participants required, but order effects may be an issue
Matched Pairs: No order effects, can control for participant variables, but impossible to match people exactly, more work to match pairs
Random Allocation to Conditions
Randomly allocating participants to independent variable groups to avoid bias and limit the effects of participant variables
Random allocation does not mean dividing up the group willy-nilly. It means using a mathematical approach to ensure each participant had an equal probability of ending up in each condition
Order Effects
When the order in which participants experience conditions has an effect on the results, such as practice effect or fatigue/boredom
Counterbalancing
A control for order effects often used in repeated measures designs where participants still do both conditions but in a different order
Counterbalancing
Half participants do condition 1 then 2, and the other half do condition 2 then 1