A type of non-experimental research where researchers do not measure or control anything, they simply take two (or more) variables and calculate whether a statistical relationship exists between them
Correlational research
The data used may come from existing archives such as government statistics or data from past research or it might be gathered through self-report measures or observations of behaviour
Strictly speaking a correlation isn't a research method as such, but a way psychologists can measure the strength between two or more co-variables (things that are measured)
When there are two variables in the research design, one is called the predictor variable and the other is called the outcome variable
Correlational research example
A psychologist may test whether there is a correlation between playing violent video games (predictor variable) and aggressive behaviour (outcome variable)
Scatter plot
A way to illustrate correlational research where a point is plotted for each individual at the intersection of their scores for the two variables
Positive correlation
When one variable increases, the other also increases, and if one variable decreases, the other will also decrease
Negative correlation
When one variable increases, the other decreases
Correlation coefficient (r)
A statistical technique to calculate the strength of a relationship between two variables, ranging from -1 to +1
The closer the number gets to 1 in either direction, the stronger the relationship between the variables is
Curvilinear relationship
An association between variables that does not consistently follow an increasing or decreasing pattern but rather changes direction after a certain point
Strengths of correlational research
Useful when experimental research is not possible due to practical or ethical reasons
Can enable us to make predictions about behaviour
Uses real world data that is typically more applicable to everyday life compared to data gathered in a lab setting
Limitations of correlational research
The validity of the research is dependent on the measures used to collect the data
Correlations might show a relationship exists but not why it exists
Correlation does not imply causation
Spurious correlation
A mathematical relationship in which two or more events or variables are correlated but not causally related, due to either coincidence or the presence of a certain third, unseen factor
Third variable problem
An observed correlation between two variables may be due to the common correlation between each of the variables and a third variable rather than any underlying relationship (in a causal sense) of the two variables with each other
Directionality problem
When there is a correlation between two variables and there is uncertainty about which variable is influencing which