3.4

    Cards (27)

    • Allocative Efficiency: When resources are allocated to maximise utility
    • Productive Efficiency: When firms produce at the lowest average cost
    • Dynamic Efficiency: Investment into resources being allocated efficiently in the long-run
      1. X-inefficiency: When firms fail to reduce average costs at a specific output level
    • Characteristics of perfect competition
      • Many buyers and sellers
      • Price takers
      • No barriers to entry or exit (low sunk costs)
      • Homogenous products
      • Perfect knowledge
    • Profit maximising equilibrium in the short-run and long-run in perfect competition
      1. Price = MC
      2. Produce at Qpmax as MC = P so are allocatively efficient
    • Firms have an incentive to enter the market in perfect competition
      Because of the short-run supernormal profit and low barriers to entry
    • Characteristics of monopolistic competition

      • Many buyers and sellers
      • Price makers
      • Low barriers to entry and exit
      • Differentiated products
      • Imperfect information
    • Profit maximising equilibrium in the short-run and long-run in monopolistic competition
      1. In the short-run, firms make a supernormal profit which incentivises firms to enter the market
      2. In the long-run, only normal profits can be made as products become more price elastic reducing average revenue (demand)
    • Firms in monopolistic competition can try and make supernormal profits by innovating and further differentiating their products
    • Characteristics of oligopoly
      • High barriers to entry and exit
      • High concentration ratio (5-firm concentration ratio <60%)
      • Interdependence of firms
      • Product differentiation
    • Concentration ratio
      • The combined market share of the n firms in a market
      • The higher the concentration ratio, the market is less competitive
    • Reasons for collusive and non-collusive behaviour
      • Collusive behaviour: Small number of firms, low threat of new entrants, similar costs, poor competitive policies from government
      • Non-collusive behaviour: Several firms, one firm has a cost advantage, homogenous products and a saturated market
    • Overt collusion

      When a formal agreement is made between firms, it is illegal in the EU, US and more countries
    • Tacit collusion

      When firms engage in collusive behaviour without a formal agreement
    • Cartels
      A group of two or more firms agree to control prices, limit output and increase barriers to entry
    • Price leadership

      One firm changes their prices and other firms follow. This may be forced in order to not lose market share
    • Prisoner's dilemma
      A simple two firm/two outcome game theory model related to the concept of interdependence between firms
    • Types of price competition
      • Price wars: Firms constantly cut their prices below competitor's prices
      • Predatory pricing: Firms set a low price to drive out firms in the market
      • Limit pricing: Firms price their goods low so that new firms are unable to compete and enter the market
    • Types of non-price competition
      • Quality of goods and services
      • Convenience
      • Special offers
      • Loyalty schemes
      • Advertisement
    • Characteristics of a monopoly
      • High barriers to entry
      • Price makers
      • Ability to price discriminate
      • Profit maximise (make supernormal profit)
      • One sole seller in the market (firm has 25% market share)
    • Profit maximising equilibrium in a monopoly
      1. P > MC due to profit maximising, so there is allocative inefficiency
      2. AR < AC so there are supernormal profits
    • Third degree price discrimination
      When a monopoly charges different groups of consumers (with different elasticities) different prices for the same good/service
    • Costs and benefits of monopoly to firms, consumers, employees and suppliers
      • Consumers are exploited by higher prices leading to underconsumption and consumer's marginal utility not being met
      • High production costs as they have no incentive from competition to become more efficient
      • Consumers have a lack of choice
      • High supernormal profits which can be invested into being dynamically efficient, creating positive externalities and innovation
      • May be more efficient for only one firm to produce a good or service if there is a natural monopoly
      • Could generate export revenue
      • Economies of scale
      • Profits could be a source of tax revenue for the government
    • Natural monopoly: When there are high fixed and sunk costs which are usually due to infrastructure, causing high barriers to entry
    • Characteristics of a contestable market
      • Freedom of entry and exit
      • Threat of new entrants
      • Low sunk costs
    • In a contestable market, prices and profits remain low
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