Observation - is the systematic acquisition of information or data through first-hand or primary sources, commonly using the basic senses such as seeing hearing, touching, smelling and tasting.
Observation - it is also very critical in analyzing data and can serve as an aid for validation.
Interview - is a process of collecting data through a series of asking questions and soliciting for answers.
Interviews - are the most common research tool in qualitative research methods and techniques, specifically in data collection or data gathering procedures.
Types of Interviews:
Structured
Semi-structure
Unstructured
Structured interviews use interview questionnaires, where the interviewer just ask the preset questions and the interviewee answers the same.
Unstructured interviews use interview guides or probing questions as start-up questions for probing and further exchange of ideas.
New questions can arise in the process of unstructured interviews, depending on the issues cropping up in the process.
Semi-structured interviews combine structured and free-flowing probing interviews.
Advantages - Allow for in-depth data gathering and analysis through the use of systematic observation and probing inquiry.
Advantages - Allow for the interaction of the researcher with the respondents and the environment
Advantages - Discover more information and data not found in surveys or questionnaires.
Disadvantages - Availability of respondent.
Disadvantages - Can be time consuming, from the conduct of each interview up to the transcription or processing of interview results.
Disadvantages - Difficulty in establishing the reliability of the respondents' responses.
Jacob and Furgerson (2012) laid down important tips in conducting interviews.
Come earlier than the appointed schedule.
Prepare before the interview.
Prepare for clear and concise interview questions or probes.
For first timers, it is good to practice asking the questions with friends to simulate the outcome of the interview.
During the interview, the interviewer needs to first introduce himself or herself.
Always orient first the respondent on the nature and purpose of the interview.
Throw the first, simple and light question.
Be sensitive to the tones, gestures, facial expressions or body movements of the respondents.
In qualitative research, data processing is a set of steps and procedures to sort, classify, organize and present data and analyze them into some meaningful, discernible results or findings.
TRUE OR FALSE?
True - Conclusions are proper in qualitative research since the objective is not to generalize.
TRUE OR FALSE?
True - Conclusions belong to generalizations or experimental research and quantitative research designs.
Categorical questions - are answerable by yes or no or any categorical answer.
Open-ended questions - are answerable by further explanation.
The 5Ws-1H technique - It stands for Who, What, Where, When, Why, and How.