Bushman (1988): female researcher asking people for money for an expired parking ticket
When in police uniform 72% of the people obeyed, compared to 48% for the executive and 52% for a beggar
Bushman's research shows that uniform has some explanatory power
Demand characteristics
Participants might have guessed that they weren't expected to obey when taken to a run-down building
Demand characteristics suggests a lack of realism in Milgram's study, making it difficult to know whether location in particular causes a drop in obedience
Legitimacy of authority
People expect to have a person of social control, e.g. the experimenter is expected to be in charge in Milgram's study
A person wearing a uniform represents an institution and therefore people are expected to obey
Agentic state
Participants might have perceived themselves as being agents of the experimenter's wishes, allowing them to commit actions guilt-free as the consequences are not their responsibility
Real life situations of agentic state
Massacre in My Lai where soldiers committed crimes because of the instructions of a uniformed officer
Both a uniform as well as proximity make it more likely for people to obey