Employees – happy environment, high wage, keeping their job, good & safe working conditions
Suppliers – regular orders, contractual agreement, security
Customers – low price, high quality, good customer service, value for money
Competitors – price, customers, (affected by other decisions)
Government – wants them to do well, collect taxes (and raise them)
Local communities – local environment, friendly firms
Owners and managers – dividends, potential benefits, expansions, happy employees, profit
Investors and banks – repayments on time and with full interest
Shareholders – regular dividends, how much profit the firm makes