Statistics is a branch of applied mathematics which deals with the collection, organization, presentation, analysis and interpretation of data.
Descriptive Statistics - Summarizes or describes the important characteristics of a known set of data.
Inferential Statistics - Consists of generalizing from samples to populations, performing hypothesis testing, determining relationships among variables, and making predictions.
Population -consists of all members of a group being studied
Sample -is a portion or part, of the population of interest selected for analysis
Parameter -a numerical index describing a characteristic of a population
Statistic - a numerical index describing a characteristic of a sample
Parameter- The mean monthly income of your target market
Statistic- The mean monthly income of 60 of your regular customers
PrimaryData are data that come from an original source, and are intended to answer specific research questions. It can be taken by interview, mailin questionnaire, survey, or experimentation.
SecondaryData -are data that are taken from previously recorded data, such as information in research conducted, industry financial statements, business periodicals, and government reports.
QualitativeVariable (Categorical Variable)- are classified according to some attributes or categories.
QUALITATIVE- Marital Status & Gender
QuantitativeVariable (Numerical Variable)- are variables that are classified according to numerical characteristics.
Quantitative- Number of child & Age
Experimental Classification – A research may classify variables according to purpose whether experimental or mathematical.
Continuous Variable- can assume any of an infinite numbers of values
Discrete Variable- consist of either a finite number of values or countable number of values
ContinuousVariable- Voltage, Weight, Wind speed
DiscreteVariable- Number of sales in a week & Number of Senators
Categorical- Nominal & Ordinal
Numerical- Interval & Ratio
NominalLevel - classifies data into various distinct categories in which no ranking is implied. It indicates distinction.
NominalLevel - Gender & hair color
Ordinal- classifies data into distinct categories in which ranking is implied.
Interval data- can include numerical data that does not use zero as a reference, such as age ranges, income ranges, IQ score ranges, temperature ranges, time spent, date ranges, and similar range-based data.
Ratiodata- can include variables like income, height, weight, annual sales, market share, product defect rates, time to repurchase, unemployment rate, and crime rate.