PR DATA COLLECTION METHODS

• Scan sampling


  Also named as time sampling
• Behavioral psychology


  The main data gathering technique used
• Behavior archaeology


  Also called
• Observation


  Makes you see or listen to everything that happens in the area of observation
• Participant observation


  Where the observer, who is the researcher, takes part in the activities of the individual or group being observed
• Technique of gathering data


  Descriptive observation whereby you personally watch, interact, or communicate with the subjects of your research

  
• Diary


  The first part
• Structural observation


  Completely detaches you from the target of your observation
• Observation schedule


  Also called checklist
• Participant observation


  • A parent watching her children interact with other children in the playground
  • A rescuer, carrying a rescued old man, watched the damage of the incident cause by typhoon "Rolly"
• Non-participant observation


  • A Principal watching a teacher present a lesson to her class in order to judge her effectiveness as an educator
  • A doctor examines the patient after giving an injection
  • A fisherman holding and watching his line for tautness indicating a fish has bitten the bait