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Social Influence
Minority Influence
Social change
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Created by
misbah hussain
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Social Change
This occurs when
society
adopts a
new
belief
or
behavior
which then becomes
widely
accepted
as the ‘norm’
What is social change usually a result of?
Social change is usually a result of
minority influence
This is when a
small group
of people (the
minority
) manage to
persuade
the
majority
to adopt their
point of view
This also links to
independent behavior
, because the minority
resists
pressures to
conform
and/or
obey