The Soviet government developed 2 cults of personality in the 1920s and 1930s.
As soon as Lenin was buried, he was hailed as the hero of the revolution.
Images of Lenin appeared in newspapers, statues and the cinema and his likeness was used to motivate the population to imitate his commitment to the revolution.
Lenin was embalmed and put on display in the mausolem in the Red Square of Moscow.
Petrograd was renamed Leningrad in 1924 in honour of his achievements for the revolution.
For Stalin, who actively promoted himself as the worthy continuer of the work of Lenin, this cult was very useful politically.
The cult of personality for Stalin started in 1923 when the town of Tsaritsyn was renamed Stalingrad.
Soon after Lenin's death in 1924, the slogan "Stalin is the Lenin of today" became used widely.
Stalin's popularity in the 1930s was built up through endless images of Stalin as a great leader.
Propaganda also highlighted Stalin as a man of the people with images of Stalin with workers or peasants.
Stalin was always presented as a down-to-earth man happy in his plain clothes and smoking a pipe.
The cult of personality made use of traditional Russian attitudes and the population had been used to expressing their loyalty to their leaders from the rule of the Tsar's.