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Social Influence
Minority Influence
Behaviour styles
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Created by
Iris Scotford
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Cards (3)
consistency
consistent
minority
is more likely to be listened to and more likely to
convince
the majority that they
hold
correct
beliefs
and
right ideals.
Flexibility
Minorities
must be willing to
negotiate
their position with the majority. If too consistent they may be perceived as
rigid.
Commitment
Minority
deeply believe in own
views.
However, may be persuaded by
minority
to take them more
seriously
as seen as
committed
to beliefs/ideas.