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Social Influence
Minority Influence
Behaviour styles
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Created by
Iris Scotford
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Cards (3)
consistency
consistent
minority
is more likely to be
listened
to and more likely to
convince
the majority that they
hold
correct
beliefs
and right ideals.
Flexibility
Minorities
must be willing to
negotiate
their position with the majority. If too
consistent
they may be perceived as
rigid.
Commitment
Majority deeply believe in own views. However, may be persuaded by minority to take them more seriously as seen as committed to beliefs/ideas.