Advertising

• To inform: Businesses advertise to inform consumers about material facts about their product or service. Example: Debenhams/Next advertise on TV and newspapers, informing consumers of what time their sale starts after Christmas.

  To persuade: Businesses advertise to persuade consumers to buy their product or service over competitors. Example: Persil’s ‘whiter than white’ advert tries to persuade consumers that in order to get their clothes white they need Persil.
• To remind: Businesses use adverting to remind consumers that they are still in existence. For example, it is practical to presume almost everyone knows that Coca Cola exists. Coca Cola uses advertising to remind consumers at Christmas time to buy Coca Cola for the special time of year.

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• Steps to improve sales

  • I would launch a print advertising campaign to remind customers that War Matte Mousse is the original and best and encourage them to purchase an old favourite.
  • I would launch a social media campaign involving bloggers and influencers and recruit them to test War Matte Mousse for themselves and share the results with their followers. I would distribute special discount codes via bloggers to encourage sales
• Steps in developing a new product

  • Conduct a feasibility study to find out if the product is workable. Can it be produced in a-reasonable amount of time and at a profit? (It’s before you launch a product).
  • Launch the product with appropriate advertising to make sure the target market knows about it