Intracellular receptors and direct gene activation
1. Lipid soluble hormones (steroid hormones) diffuse into target cells, bind and activate intracellular receptor
2. Activated receptor-hormone complex translocates to the nucleus, binds its hormone response element on the DNA
3. Turns on a gene, prompts DNA transcription to produce mRNA
4. mRNA is translated by cytoplasmic ribosomes into protein molecules