Unless agreed beforehand, participants have the right to expect that all data collected during a research study will remain confidential and anonymous.
Debriefing
After completing the research, the true aim is revealed to the participant. Aim of debriefing = to return the person to the state s/he was in before they took part.
Deception
Involves misleading participants about the purpose of s study.
Ethical guidelines
These are provided by the BPS - they are the ‘rules’ by which all psychologists should operate, including those carrying out research.