Variables such as the amount of magnesium ribbon and the volume of acid used should be kept the same, only change the acid's concentration to make the experiment a fair test
Heating ammonium chloride moves the equilibrium to the right (more ammonia and hydrogen chloride), cooling it moves it to the left (more ammonium chloride)
If the reaction is endothermic in one direction, it will be exothermic in the other
The energy transferred from the surroundings by the endothermic reaction is equal to the energy transferred to the surroundings during the exothermic reaction
Heating blue hydrated copper(II) sulfate crystals drives off the water, leaving white anhydrous copper(II) sulfate powder. This is endothermic. Adding water to the white powder gets the blue crystals back, which is exothermic.