lesson 1

•  IS THE DIRECTED AND PURPOSELY EXCHANGE OF INFORMATION AND MESSAGES BETWEEN PEOPLE OR GROUPS OF PEOPLE BY SPEAKING, WRITING, GESTURES, AND SIGNS.


  communication
• REFER TO ANY FORM OF COMMUNICATION (INFORMATION, FEELINGS, AND IDEAS) PASSED OR TRANSMITTED USING A CHANNEL. TUROW (2007) GOES FURTHER BY SAYING THAT IS A COLLECTION OF SYMBOLS THAT APPEAR PURPOSEFULLY ORGANIZED (MEANINGFUL) TO THOSE SENDING OR RECEIVING THEM

  messages
• REFERS TO THE COMMUNICATION BETWEEN TWO PERSONS, WHETHER THEY ARE VERBAL OR NON-VERBAL

  interpersonal communication
• IS THE TERM COMMONLY USED TO REFER TO COMMUNICATION THAT ARE CONFIGURED TO CREATE, PRODUCE, AND DISSEMINATE MEDIA TEXTS TO MASS AUDIENCES

  mass communication
• TRADITIONAL FORMS OF MASS COMMUNICATION

  NEWSPAPER, RADIO, TELEVISION, AND FILM.
• the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else

  communication
• the exchange of information and the expression of feeling that can result in understanding

  communication
• non verbal communication


  Signs

  Symbols

  Colors

  Gestures

  body language

  facial expressions
• verbal communication


  Oral

  Written
•  – A FORM OF COMMUNICATION THAT INVOLVES TWO TO THREE INDIVIDUALS INTERACTING THROUGH THE USE OF THEIR VOICES AND BODIES.

  interpersonal communication
• THE USE OF DEVICES SUCH AS PEN, TELEPHONE, OR COMPUTER

  mediated interpersonal communication
• types of communication 


  interpersonal communication

  mediated interpersonal communication

  organizational communication
•  – IS WHERE THE MESSAGE CAME FROM. IT CAN BE THE PERSON OR AN ORGANIZATION.

  source
•  THE PROCESS BY WHICH A MESSAGE IS TRANSLATED SO IT CAN BE TRANSMITTED AND COMMUNICATED TO ANOTHER PARTY. ENCODING IS HOW YOU COMPOSE YOUR SENTENCE AS YOU COMMUNICATE.

  encoding
•  THE ACTUAL ACT OF SENDING THE MESSAGE. IT CAN EITHER BE THROUGH THE PERSON’S VOCAL CHORDS AND FACIAL MUSCLES COMPLEMENTED WITH HAND GESTURES, IF WE MEAN THE ACT OF SPEAKING.

  transmitting
• TECHNOLOGIES ARE THE LINES THAT ENABLE THE ACT OF SENDING OR TRANSMITTING. IT COULD BE THE TELEPHONE, THE INTERNET FOR VOICE OPERATED APPLICATION, THE RADIO AND TELEVISION, OR THE PRINT MEDIA TO COMMUNICATE MORE COMPLEX MESSAGES.

  channel
•  THE TRANSMITTED IMPULSES ARE CONVERTED TO SIGNS AS THE BRAIN PERCEIVES AND PROCESS IT. THE REVERSE OF ENCODING, DECODING IS THE PROCESS BY WHICH THE RECEIVER TRANSLATES THE SOURCE’S THOUGHTS AND IDEAS SO THEY CAN HAVE MEANING.

  decoding
•  IS THE ONE WHO GETS THE MESSAGE THAT WAS TRANSMITTED THROUGH THE CHANNELS. LIKE THE SOURCE OR SENDER, THE RECEIVER CAN BE AN INDIVIDUAL OR AN ORGANIZATION.

  receiver
• IS THE RESPONSE GENERATED BY THE MESSAGE THAT WAS SENT TO THE RECEIVER. IT CAN EITHER BE IMMEDIATE OR DELAYED.

  feedback
•  -  INTERFERENCE IS KNOWN AS NOISE. NOISE BE TREATED BOTH LITERALLY AND FIGURATIVELY. LITERALLY, IT IS A MECHANICAL SOUND THAT IS PERHAPS MORE RESONANT THAN THE MESSAGE DROWNING IT. IT CAN ALSO MEAN OTHER MESSAGES WITH CONFLICTING TONES DROWNING THE ORIGINAL MESSAGE.

  noise interference
• •The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.

  media literacy
• •The ability to read, analyze, evaluate and produce communication in a variety of media forms.

  information literacy
• •The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.

  technological digital literacy
• defined as set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, create as well as share information and media content in all formats 


  media and information literacy
• •refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens


  media and information literacy
• The course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be

  creative

  critical thinkers

  responsible users

  competent producers
• transmission models 


  Lasswells communication model 1948

  shanon-weavers communication model 1948

  westley and mcleans model of communication 1957
• reception model 


  osgood-schramm model of communication 1954

  berlos smcr model of communication 1960
• lasswells communication model 1948


  communicator who

  messages say what

  medium in which channel

  receiver to whom

  effect with what effect
• Shannon-Weaver’s Communication Model (1948)


  information source sender

  encoder transmitter

  channel

  decoder reception

  receiver destination

  noise

  feedback
• Berlo’s SMCR Model of Communication source 


  communication skills

  attitudes

  knowledge

  social system

  culture
• berlos message 


  contents

  elements

  treatment

  structure

  code
• berlos channel 


  hearing

  seeing

  touching

  smelling

  tasting
• 10 levels of intimacy in todays communication 


  talking

  video chat

  phone

  letter

  instant messaging

  text messge

  email

  facebook message
• PEOPLE COMMUNICATE DIFFERENTLY IN A WORKING ENVIRONMENT

  organizational communication
• ▪data, knowledge derived from study, experience, or instruction, signals or symbols▪knowledge of specific events or situations

  information
• ▪Communication Tools


  media