The segment of the value function curve representing losses is steeper than that representing gains, reflecting the fact that for the representative individual, losses hurt much more than commensurate gains help
Despite the positive expected value, most people find this lottery unappealing because the psychological cost of losing £100 is greater than the psychological gain of earning £150
If an individual gains £500 and then loses £500, traditional wealth-based utility theory would predict nochange in happiness, but under prospect theory, the individual would feel an overall loss in happiness if the reference point was reset to the wealth level after the gain