MIL MODULE 3

• Typography


  The art and technique of arranging the visual component of the written word, featuring textual designs with optical illusions to improve readability and convey meaning. Includes fonts and alignment.
• Graphic design


  The process of visual communication that organizes and presents information developed through a creative process for a particular purpose. Informs, persuades, organizes, stimulates, locates, identifies, attracts attention, and provides pleasure.
• Examples of graphic designs


  • Candy wrappers, billboards, t-shirt designs
• Fonts and alignment


  Parts of typography
• Graphic design

  • The process of visual communication that organizes and presents information developed through a creative process for a particular purpose
• Graphic design is part of your daily life. From things like candy wrappers to huge things like billboards to the T-shirt you are wearing, graphic designs inform, persuades, organizes, stimulates, locates, identifies, attracts attention, and provides pleasure.
• Informational Graphics (Infographic)


  • A visual representation of information to understand the high-volume and complex data easily, e.g., graphs, charts
• Cartoons


  • A sketch or drawing intended as satire, caricature, or humor, e.g., comic strip, editorial cartoons in newspapers and magazines
• Photography


  • An image created by light captured on a light-sensitive surface, which is usually photographic film. Nowadays, few people use photographic film. The advent of digital photography via digital cameras and cellular phones has made taking photographs easier and less expensive.
• Broadcast Media


  A type of media that reaches target audiences using airwaves as the transmission medium. Examples of broadcast media are radio and television.
• Audio Media


  A type of broadcast media that uses audio or voice recording as a medium in the delivery of information. These are devices that appeal to the auditory sense.
• Multimedia


  A type of broadcast media concerned with the computer-controlled integration of text, graphics, drawings, still and moving images (video), animation, audio, and any other media where every type of information can be stored, communicated, and handled digitally. Multimedia can be recorded and played, displayed, interacted with or accessed by information-processing devices, such as high-tech and automated devices, but can also be part of a live presentation. Multimedia devices are electronic media equipment used to store and play or display multimedia content.
• New Media


  A term used to integrate the different technologies emerging on one digital platform to organize and distribute content. Some examples are podcasts, augmented reality, video games, blogs, and wikis. There are two common characteristics of new media: disseminating the information to several receivers which is theoretically infinite, in customized ways, depending on the specification for endorsed categories.
• Media Convergence


  The merging of different equipment and tools for producing and distributing news through digitization and computer networking. It allows media texts to be produced and distributed on multiple media devices. This is also known as technological convergence. Media convergence is the synergy of communication, computing, and content in the digital world.
• PRINT MEDIA- Paper and ink is reproduce in a printing process that is traditionally mechanical
• AUDIO VISUAL MEDIA - Audio visual media combines both audio and visual elements to convey messages
• ELECTRONIC MEDIA - Electronic signals are transmitted via cables, fiber optics, wireless transmission, satellite, or internet
• TEXT MEDIA - Simple and flexible format.