Theory that consumers will perceive products with odd price endings
Loss leader pricing
Supermarkets make comparison to items to make their products appear more affordable
Price lining
Reducing the number of price points on merchandise to as little as possible in extreme cases, to only one price point
Prestige pricing
Disregards the unit cost of a product or service. Instead it capitalizes on the high value perception or positive brand reputation of a product or service.
Marginal pricing
Organization prices its product at a range below its unit cost but higher than its unit variable cost.
Predatory pricing
Pricing strategy where the firm prices its product lower than unit variable cost, initially resulting in short-term losses.
Going rate pricing
Company prices its product same or close to the competitors
Promotional pricing
Temporary reduction in the selling price for repeat purchase
Price skimming
The product's selling price is way above its unit cost.
Penetration pricing
The new product is priced only marginally above its unit cost.
